The Changing Tides Of Social Media and How To Keep Up!

It's long been known that social media is the behemoth of book promotion... okay, any promotion. It's a wide open opportunity to access your target audience in their natural habitat!

What's interesting about social media, though, is that it's always changing. Like, one day Myspace was hot and the next no one even knows if it still exists. It's also important to note that different demographics tend to hang out on different social media platforms.

It's not enough to have a Facebook page and call it a day. It's probably not enough to have a decent Twitter account anymore. Why? Because your target audience very well may not be using those platforms (even if they were two years ago).

This means that what works for an author of a different category, or even genre, may not work for you.

Keeping up with the changing times can be tough because it means learning a new platform and building an audience all over again.

Since I've learned about the rise in popularity of Instagram (particularly for teens), I've been working on ways to build my audience and content there. A few ways I've done that:

1) Use it! Dig around on the site and learn what's working for other people. I've found that pretty pictures of books is actually a thing that pulls in lots of people! Fun!

2) Learn the ins and outs and how to reach people. Every platform is different so learn what makes this new one tick. For me, this meant a lot of googling! (Google never goes out of style). Example: hashtags rule Instagram! So learn the good ones for what you want to post/who you want to reach and use lots!

3) Find your "thing". You want to have a focus if you want to build an audience (this is like branding. They follow you because they want more of what you’re giving. They probably don’t want tons of selfies unless you’re really good at makeup!(which is also a thing!) For Instagram that one is pretty easy since as authors we all tend to LOVE books, and there is a huge community of book lovers who want to see things ALL ABOUT BOOKS (but make sure the pictures are *pretty*). For other Platforms that can be a bit trickier. If you don’t have something specific you know you want to post about, tag onto what someone else is doing well and try to make a twist on it. With my Instagram I’m doing the bookish things but also I started doing book page crafts along with it.

4) Start posting! Every day! One of the keys to being successful in social media it consistent content. Most of the pages with higher interaction post more than once a day. You can’t build an audience if you only post every once in a while.

5) Interact! Remember that this is SOCIAL media. Be social! Look at other people’s posts, see what’s out there and tell them when you like it! Answer questions. Give advice if they ask for it and you have something to say. When you interact with them, they’re more likely to turn around and interact with you.

In the end, social media is a beast. It can boost your chances of a book deal, it can sell books once you’re published—but boy can it be scary to approach. Take it one step at a time and have fun. It won’t happen in a day so don’t stress. If you use it to show off something you love to do you will do just fine!

What has been your experience with social media? Do you have any additional tips? (I’d love some for Instagram! ;) )

When You're Social Media Awkward

Oh, how much our world has changed in the past few decades. First came Aol mail, then messenger, and chat rooms.

Then there was Facebook and smart phones…. And the world was changed. 

The list of social media sites that have popped up over the years is a mile long. And ways it has changed our daily life is likely even more massive. It’s not just social anymore. It’s business. We’re told to take advantage. Books can find a readership on twitter, and Facebook, on Tumblr, or Instagram etc etc etc. If you’re not on social media you’re missing an opportunity! Or, at least that’s what they say. 

So many writers have slaved over their work for years, to all of the sudden be told they MUST have an online following.

And que epic freak out.

So how do you navigate these strange waters when you’re social media ignorant? Or worse—Social media AWKWARD. 

We’re not all social butterflies! You are not alone!

Not everyone is made for social media. Not all of us are clever and funny, not all of us are social media likable. We don’t know what to say, or the things we say come across… wrong. It’s frustrating, especially when we feel like our very careers depend on it!

So I’ve gathered a small list of tips to help those of you who feel lost in the oblivion of the internet.

1)  Experiment. Try different social media sites. Play around. Don’t be afraid to try something new! You might find something that really fits you. Not good with writing short tweets? Or you end up too long winded on Facebook? Try Instagram where you talk with images! Or join a writing site like WattPad where you post stories instead of clever posts! You might even find something completely different that you totally didn’t expect!

2) You don’t need to be a social butterfly in order to chat about your favorite fandom! A big Game Of Thrones fan? (or Orphan Black, or Pretty Little Lairs or Survivor… anything!) Awesome! Post about it (but be weary of spoilers). Share articles through the week that you find interesting. Pictures. Fan theories. Fanfictions! Books you find that fans might enjoy. Just make it something YOU are interested in. If you don’t know what to say to make friends, then just talk about what you want to talk about. It may take a little while… but folks interested in the same things will find you.

3) Not really into TV? That’s okay, you could do something simple like posting inspirational quotes. Or favorite book quotes. Or interesting facts you find online. Or music lyrics. If people know what to expect from you, and they have similar interests, they’ll keep checking to see what you have to say now.

4) Get involved! Find contests, or chats and jump in. You can volunteer to help, or join as an entrant. This is an organic way to meet people because you have a specific purpose. Things to talk about. Like-minded people will automatically be in the same places. Offer critiques to meet fellow writers. Suggest good books to find fellow book lovers. If you’re an artist, offer to draw their characters etc etc.

And if all of that doesn’t work, or doesn’t fit you. Here’s my last bit of advice.

5)   Stop stressing. Here’s the truth of the matter—you do not need to be on social media in order to sell books. No matter what anyone tells you—it is NOT necessary (even if you write non-fiction. There are other ways of gaining a platform.) Good books and word of mouth are what sell books. Sure, an online platform is very helpful. But being fake or spam-y online is worse than having no online platform at all. People know when you are being fake.

If you are not great at promotions, you could hire someone to do it for you (which might be necessary if you self-publish or don’t have any support from your publisher.) Or you could just focus on your next book. Each new book you publish will expand your brand. Expand your readership. So if you want to sell books and are awful at social media— it’s okay to just focus on writing great books.

 Everyone’s career is completely different. You need to find what’s best for you and plan around your limitations.

It’s okay to be social media awkward. You are not alone!